Brands and Retailers
The lightning pace of content consumption is creating an unprecedented need for companies of all kinds to deliver paid, earned, and owned media. Every company must invest in their digital presence and raise the bar on customer engagement through interactive, high-quality content that can be consumed anywhere, on any device.
B2C Content Based e-Marketers are faced with unique challenges due to their historical reliance on agencies. Content production is often campaign-based, fragmented across multiple agencies and other creative partners. Uncertainty in content ROI remains a hurdle for most and having a flexible and efficient production environment will continue to grow in importance.
Paradoxically, much of the expertise around efficient content operations lies within the most experienced content manufacturers—traditional publishers. GVM marries these two areas for maximum flexibility and efficiency. If you are just now making the decision to ready your content capabilities for scaling, GVM can:
- Design/re-design and set-up your content creation and production operations for maximum efficiency and scalability
- Help you internally staff your organization and/or strategically source non-core activities to service providers/partners
- Introduce digital tools and technologies to enable new capabilities or to transform existing operations
- Run and manage your operations if required in a variable cost, managed service model
- Help you access traditional publishing channels (e.g. custom publishing, other print channels like direct mail) to maximize reach
- Integrate insights from customer analytics and operations MIS to maximize content ROI